Your sustainable ag opportunity
Nobody is in a better position to help farmers make sustainable farming decisions than you, their local ag retailer. You recognize that consumers want more information about how their food is produced, and you can help connect farmers and consumers. You also know it's best for farmers to make changes on their own terms, rather than waiting for new regulations to dictate how and what they grow.
That's where your team comes in.
Farming decisions only you can recommend
As an ag retailer, your goods and services are unique to your business and the customers you serve. Here are some examples of how sustainability can be incorporated into your unique product and services offering.
For a given field and production system, MyFarms can run powerful sustainability models to compare the amount of topsoil lost due to wind, water, and tillage erosion, with and without a cover crop. Helping farmers visualize how much soil and nutrients are washing off their land and down the river, can help you make a compelling business case for reducing tillage or incorporating a cover crop.
MyFarms can also quantify the value of splitting nitrogen applications or using a nitrogen stabilizer. Our customizable software solutions can be tailored to retrieve these and other insights depending on the unique farming decisions you influence.
Do well by doing good
Using MyFarms to incorporate sustainability into your customer discussions can help build loyalty and drive optimal production decisions, while reducing their environmental impact. Ag retailers also report that making sustainability a company priority improves talent acquisition and retention, since people want to work for an organization aligned with their values.
Your business is unique. Your sustainable ag offering should be too.
Here is our typical approach to working with ag retailers:
1. Meet with your agronomy team to list the farming decisions you influence today.
2. Work together to figure out which decisions can be enhanced by insights returned by third-party sustainability calculators.
3. Configure an automated report that identifies which management decisions are likely to affect each field most.
4. Provide training, support, and enhancements to ensure your sustainability initiative is successful long-term.