Am I sustainable? Of course, I’m still farming!
Has your family been caring for farmland for multiple generations? Our founders proudly share that heritage. We understand that your future depends on the land and that nobody is more motivated than you are to get it right.
When urbanites invoke the term "sustainability", you may think to yourself, "After you've managed a farm through droughts, floods, and economic depression, then we can talk about sustainability." Or maybe they're talking about the GMO vs. organic debate, and you're tired of hearing poorly constructed arguments on that topic too.
A new generation of consumers
The problem is, farmers are drastically outnumbered today, and we serve a public that has lost almost all connection to how food is produced. As millennial buying power increases, they'll be voting with their iPhones and credit cards at the checkout line. The next generation believes the food system must change to feed a growing global population. We believe it would be unwise to ignore them.
We should also not ignore growing public concern over environmental issues like water and air quality, global warming, and soil loss. Farmers need to voluntarily adopt practices that improve the situation before elected officials cater to public sentiment and hand down more regulations that make little to no sense on the ground. MyFarms can help prioritize your conservation efforts by demonstrating which practices offer the best production and environmental outcome per dollar invested.
The farming community needs to speak up.
US agriculture has made incredible strides toward producing more with less over the past century, which is sustainable by definition, but we have failed to record that progress in terms that engage the public. By integrating third party sustainability metrics, the MyFarms platform ensures that farmers and their supply chain partners get credit for the progress we make each year, while informing a public that yearns to know more.
Combine your soil types and operational knowledge with your seed supplier's seed, chemistry, and fertilizer research to find the best product and rate for each field.